The X Games | HowStuffWorks

Publish date: 2023-03-19

The X Games

The X Games were originally supposed to be a biennial event, but they became so popular that they're now held every year -- the Winter X Games in late January, and the Summer X Games in August. Locations change, but the Winter X games will be held in Aspen, Colo., until 2012, while the Summer X Games will be held in Los Angeles through 2009.

If you tune into the Winter X Games, you'll catch events like these:

At the Summer X Games, fans see events like these:

X Games events may be unorthodox, but the prizes are just like those at the Olympics. For the winner, the top reward is a gold medal, followed by silver and bronze. There's also a much coveted cash prize. In past X Games, the prize money wasn't much to brag about. In fact, many extreme athletes complained that they were underpaid compared to athletes in more traditional sports. At the 2001 Summer X Games in Philadelphia, skateboarders went so far as to threaten a boycott. But in recent years, ESPN has grown deeper pockets. In 2008, the X Games doled out $3 million in prize money for the first time [source: Snowboard Magazine].

Winners can earn $50,000 for taking top prize in an event, but the money drops the lower a competitor places (10th place only pays $1,000 -- barely enough to cover the athletes' travel expenses) [source: Longman and Higgins].

The X Games vs. the Olympics

For nearly a century, the Olympics were the ultimate sports competition. Winning gold at the Winter or Summer Games was about the highest honor athletes could hope to achieve. Today the Olympics are struggling to keep up with the much cooler X Games among the lucrative 18- to 34-year-old demographic. In an effort to woo a new generation of viewers, the Olympics challenged its own tradition by adding several extreme sports to its schedule. In 1992, it added freestyle skiing moguls. Six years later, snowboarding made its debut. As a result, ratings jumped by nearly 25 percent among Generation X and Y viewers [source: Harasta]

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